Comments on: Hood to Coast t-shirt blunder reflects poorly on event brand http://anthillmarketing.com/blog/brand_strategy/brand_leadership/hood-to-coast-t-shirt-blunder-reflects-poorly-on-event-brand/ [ BRAND, MARKETING AND LIFE AT THE COLONY ] Tue, 15 Jun 2010 23:37:27 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Charlie Quirk http://anthillmarketing.com/blog/brand_strategy/brand_leadership/hood-to-coast-t-shirt-blunder-reflects-poorly-on-event-brand/comment-page-1/#comment-1119 Charlie Quirk Thu, 10 Sep 2009 22:28:46 +0000 http://anthillmarketing.com/blog/?p=925#comment-1119 Cool post Grant. I guess I can see both sides to it. I think Robert Foote was trying to publicly downplay the mistake so as not to draw too much attention to it. Privately, he must be absolutely fuming though! But you are dead right, the Hood-to- Coast is an internationally renowned event and quintessentially Oregonian. The fact that such a doozy could have been missed is baffling, and great pains should be taken to make sure such an "egg on our face" moment doesn't happen to the event again. Cool post Grant.

I guess I can see both sides to it. I think Robert Foote was trying to publicly downplay the mistake so as not to draw too much attention to it. Privately, he must be absolutely fuming though!

But you are dead right, the Hood-to- Coast is an internationally renowned event and quintessentially Oregonian. The fact that such a doozy could have been missed is baffling, and great pains should be taken to make sure such an “egg on our face” moment doesn’t happen to the event again.

]]> By: Erin http://anthillmarketing.com/blog/brand_strategy/brand_leadership/hood-to-coast-t-shirt-blunder-reflects-poorly-on-event-brand/comment-page-1/#comment-1102 Erin Thu, 20 Aug 2009 21:00:07 +0000 http://anthillmarketing.com/blog/?p=925#comment-1102 I can see why they wouldn't want to re-print them if the whole point is to get the most $$ to the charity. Personally, I thought Roberts response was kind of refreshing in a way because it put things in perspective and makes for a good laugh. I just would not want to be the guy who forgot to do the proofing... they will never live that one down. It's a good reminder to all that you can never proof too many times. But seriously... HOW can you miss that one? I can see why they wouldn’t want to re-print them if the whole point is to get the most $$ to the charity. Personally, I thought Roberts response was kind of refreshing in a way because it put things in perspective and makes for a good laugh.

I just would not want to be the guy who forgot to do the proofing… they will never live that one down.

It’s a good reminder to all that you can never proof too many times. But seriously… HOW can you miss that one?

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