Ant Hill Marketing

Granted, this is a little tongue-in-cheek, but I thought I’d get GM off on the right foot with this whole “restructuring” thing.

How can GM show US taxpayers they are a changed company? Well, designing smart, compelling automobiles is a place to start. But, the most obvious way is to update that tired, old logo. Knowing they are a bit short of cash at the moment, I put together a few concepts for them – for free. (Attention GM: if you like what you see, we should talk.)

And what is a new logo without some meaning behind it? Seeing as how the US government now owns 60% of the auto manufacturer, the mark should reflect the same.

New GM Logo: Concept 1

Seeing as how General Motors is now technically a stimulus project, Concept 1 gives a nod to the Recovery.gov logo. The 40/60 split creates a nice forward arrow motif, showing GM is headed in the right direction.

New GM Logo : Concept 2

The second concept uses the familiar “GM Box” as the blue field on the American flag. Giving the entire mark a forward looking perspective should align the company’s perceived new mission with the new mark.

I really do hope GM can get back on track. They are synonomous with America, baseball, and apple pie – all things I’m a fan of – and things I don’t want to go away anytime soon. That and they owe us about $50 billion smackers.

So, which one works the best? I look forward to the debate.