Non-profits need strong brands too.

Posted by Erin Semet on February 01, 2009
Brand Strategy, Client Work, Our Community, Volunteerism

Virginia Garcia Memorial Health Center

I am very excited that I can now blog about our non-profit client, Virginia Garcia Memorial Health Center. Kim (one of our partners) met the CEO, Gil Muñoz, through one of the medical employees. After talking with Gil, our team realized Virginia Garcia Memorial Health Center would truly benefit from our brand development process.

What’s great about their organization is that they already have a really powerful mission and an amazing staff that are 100% behind it. The organization just needed help defining their distinction in the market and then visually expressing that distinction.

For those who don’t know, Virginia Garcia fills a critical healthcare need to those with barriers to access in Multnomah and Western Washington Counties. They opened with one clinic out of a two-car garage in 1975 and have now serve over 40,000 patients each year, with multiple clinic locations. And they are growing every day.

We have completed our brand development process with Virigina Garcia and are now in the midst of executing on the developed strategies. We are working on many exciting projects for them including identity development, collateral and a website. Can’t wait to share more soon!

-Erin

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