Comments on: Skittles now taste like web 2.0 http://anthillmarketing.com/blog/brand_strategy/skittles-now-taste-like-web-20/ [ BRAND, MARKETING AND LIFE AT THE COLONY ] Tue, 15 Jun 2010 23:37:27 -0700 hourly 1 http://wordpress.org/?v=3.0 By: John K http://anthillmarketing.com/blog/brand_strategy/skittles-now-taste-like-web-20/comment-page-1/#comment-52 John K Tue, 17 Mar 2009 04:45:40 +0000 http://anthillmarketing.com/blog/?p=357#comment-52 The reigns have been handed to us for years regarding brands. Whether it's on their site or some obscure blog, we as consumers and online users already shape people's perception of skittles. The web is full of saboteurs everywhere you look and actions must be taken to mitigate the risk (such as filters) but it's no reason not to embrace and accelerate what already exists. I look forward to see what comes next once the buzz and saboteurs settle. The reigns have been handed to us for years regarding brands. Whether it’s on their site or some obscure blog, we as consumers and online users already shape people’s perception of skittles.

The web is full of saboteurs everywhere you look and actions must be taken to mitigate the risk (such as filters) but it’s no reason not to embrace and accelerate what already exists.

I look forward to see what comes next once the buzz and saboteurs settle.

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