Giving back to the community…Ant Hill Marketing takes it seriously, as our support for probono client, Virginia Garcia Memorial Health Center illustrates. We’re helping this great organization – which does so much for those with barriers to quality healthcare – develop and activate their brand. Part of the activation process includes the development of a new website. In our effort to aid the up-and-coming talent enter Portland’s creative pool, we brought our friends at Portland Art Institute (PAI) on board. The result is a Web Raising – developing a site in a day. Crazy? No way. We get to mentor PAI students and the start of Virginia Garcia’s new website. Under Ant Hill Marketing’s direction, students at PAI will join together to help Virginia Garcia push their new site live. Check out the new site on April 25th: www.virginiagarcia.org.
Client Work
Before + After
When we set out to update the Virgina Garcia Memorial Health Center logo, we knew we had to represent the undying passion, hope and inspiration the story of Virginia Garcia holds.
Starting with a mood board and brand position established through an Ant Hill-guided discovery session, we set off exploring. We had no shortage of starting points: a rich history, multi-cultural and diversity themes, medicine and compassion. In the thumbnail sketches, you start to see the seeds of these ideas.
Thumbnail Sketches
After several thumbnails and refinements, we arrived at 3 potential options to review with the team.
Initial Concept Review
During our presentation to the Virginia Garcia team, the themes of freedom, passion, joy, inspiration and Virginia Garcia herself were all discussed and weighed against our initial concepts. We all agreed the third concept – derived from and abstracted VG and a butterfly – was not only inline with the Brand position, but everyone’s expectations, as well.
After further refinement and an extensive color study, we arrived at a final mark that truly represents the Virginia Garcia Health Care Center’s passion and inspirational work. I feel we have not only created a mark to help them stand out among other NGO’s, but one that serves as a beacon of hope and health for the folks who need their services.
Final Logo
After the logo was approved, we unveiled it at an organization-wide meeting. We alluded to a big change in an all staff invitation, then made the unveiling central to the overarching message of change at the meeting. Attendees were given t-shirts with the new logo made of all the words associated with Virginia Garcia’s mission, as well as small buttons employees could wear until a wide-spread external launch.
Internal Launch Buttons + T-Shirts
Brand Strategy, Client Work, Our Community, Volunteerism / No Comments
I am very excited that I can now blog about our non-profit client, Virginia Garcia Memorial Health Center. Kim (one of our partners) met the CEO, Gil Muñoz, through one of the medical employees. After talking with Gil, our team realized Virginia Garcia Memorial Health Center would truly benefit from our brand development process.
What’s great about their organization is that they already have a really powerful mission and an amazing staff that are 100% behind it. The organization just needed help defining their distinction in the market and then visually expressing that distinction.
For those who don’t know, Virginia Garcia fills a critical healthcare need to those with barriers to access in Multnomah and Western Washington Counties. They opened with one clinic out of a two-car garage in 1975 and have now serve over 40,000 patients each year, with multiple clinic locations. And they are growing every day.
We have completed our brand development process with Virigina Garcia and are now in the midst of executing on the developed strategies. We are working on many exciting projects for them including identity development, collateral and a website. Can’t wait to share more soon!
-Erin