Comments on: I just love my (insert brand name here). http://anthillmarketing.com/blog/community/pop-culture/i-just-love-my/ [ BRAND, MARKETING AND LIFE AT THE COLONY ] Tue, 15 Jun 2010 23:37:27 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Erin http://anthillmarketing.com/blog/community/pop-culture/i-just-love-my/comment-page-1/#comment-1041 Erin Wed, 10 Jun 2009 22:40:21 +0000 http://anthillmarketing.com/blog/?p=527#comment-1041 Yeah, I have noticed that since all of the drama on the show TLC has taken a different approach to sponsorships. I see fewer brands promoted-- and instead a lot of cross promotion. Recently they visited Ace of Cakes for Kate's Birthday, Emeril came and cooked the family dinner and the American Chopper crew is on the upcoming episode. Now instead of the show about a family's life with 8 kids.. it's a show about a family's life in the reality spotlight. I wonder how much more TLC can commercialize the family... it seems that things will eventually really start to backfire. Yeah, I have noticed that since all of the drama on the show TLC has taken a different approach to sponsorships. I see fewer brands promoted– and instead a lot of cross promotion. Recently they visited Ace of Cakes for Kate’s Birthday, Emeril came and cooked the family dinner and the American Chopper crew is on the upcoming episode. Now instead of the show about a family’s life with 8 kids.. it’s a show about a family’s life in the reality spotlight.

I wonder how much more TLC can commercialize the family… it seems that things will eventually really start to backfire.

]]> By: Christi http://anthillmarketing.com/blog/community/pop-culture/i-just-love-my/comment-page-1/#comment-1038 Christi Tue, 09 Jun 2009 23:43:52 +0000 http://anthillmarketing.com/blog/?p=527#comment-1038 SciFi Channel's show Eureka has a placement deal with Degree deodorant (apparently a way to survive some budget issues). Degree played a big part in the mid-season finale for season 3. They managed to pull it off, I thought, but Eureka's got a comedy edge to it that helped. The product placement on Jon & Kate is just crazy and badly done, especially the State Farm plug (and from what I've read on blogs, State Farm denied any sponsorship of the show - any insights on that?). It may backfire on the other companies, with the recent and ongoing melodrama. SciFi Channel’s show Eureka has a placement deal with Degree deodorant (apparently a way to survive some budget issues). Degree played a big part in the mid-season finale for season 3. They managed to pull it off, I thought, but Eureka’s got a comedy edge to it that helped.

The product placement on Jon & Kate is just crazy and badly done, especially the State Farm plug (and from what I’ve read on blogs, State Farm denied any sponsorship of the show – any insights on that?). It may backfire on the other companies, with the recent and ongoing melodrama.

]]> By: siobhan http://anthillmarketing.com/blog/community/pop-culture/i-just-love-my/comment-page-1/#comment-1017 siobhan Sat, 16 May 2009 00:17:38 +0000 http://anthillmarketing.com/blog/?p=527#comment-1017 I can't believe you didn't include the BEST example of product placement ever. http://www.youtube.com/watch?v=yiLtZBnb7LA I can’t believe you didn’t include the BEST example of product placement ever.

http://www.youtube.com/watch?v=yiLtZBnb7LA

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